As a team of intellectual property attorneys, we often work with clients to protect their brands through trademarks. A recent case in popular culture highlights the importance of this.
The “Very Demure” Case
Late summer, the phrase “very demure, very mindful” found itself all over social media. The phrase was coined by TikTok creator Jools Lebron, who now wants to trademark her viral catchphrase.
In September 2024, Lebon filed a patent with the US Patent and Trademark Office. According to a news article from NBC5, based in Vermont, the filing was for “various entertainment and advertising services, including the promotion of beauty products.”
The article also mentions that many other individuals not connected to Lebron also tried to register related trademarks, likely trying to capitalize on the popular trend.
This particular case is ongoing – and it’s also complex. Social media content creators often face an uphill battle to get credit for their work and to fight off others who try to monetize elements of their personal brand without permission.
The “Very Demure” case is a timely reminder of the importance of active trademark use.
Best Practices for Trademark Use
To ensure that your trademark remains protected, creators would do well to consider the following best practices to protect themselves:
- Consistent Use: Use your trademark consistently across all platforms—packaging, advertising, online presence, etc. Consistency reinforces the association between the mark and your goods or services.
- Proper Documentation: Keep detailed records of how and when your trademark is used. This documentation can be invaluable in defending against infringement claims or proving use in commerce.
- Regular Audits: Conduct regular audits of your trademarks to ensure they are being used as intended. This can help identify any potential issues early on.
- Legal Guidance: Consult with a trademark attorney periodically to review your trademark portfolio and usage. Professional guidance can help navigate the complexities of trademark law and ensure compliance.
Conclusion
Suiter Swantz IP recommends that professionals prioritize this aspect of brand protection. By ensuring that trademarks are consistently and appropriately used, you can safeguard your brand’s integrity and legal standing.
For more information on how to effectively use and protect your trademarks, feel free to reach out to our team of experienced patent attorneys. We’re here to help you navigate the nuances of trademark law and ensure your brand remains robust and protected.
Disclaimer: This blog post is intended for informational purposes only and does not constitute legal advice. Always consult with a qualified attorney for specific legal guidance.
Suiter Swantz IP is a full-service intellectual property law firm providing client-centric patent, trademark, and copyright services. If you need assistance with an intellectual property matter and would like to speak with one of our attorneys, please contact us at info@suiter.com.